No, no clue at all

So, I'll probably have to push my media plan back another week, since I am only now sure of how to rhetorically analyze something. 

Work-"Are Disney Movies Really the Devil's Work?" by K. Marling (I've tried everything to link it, and it just won't, so you can find it on BYU's library website)

Argument-No, Disney is not of the Devil (dang, looks like I was wrong).  Disney is responding to the surrounding culture.

Audience-The people who always find reasons to think that Disney is of the Devil.  (You know...Ariel is teaching children to hate authority...Why are all the girls blonde...Maybe even, ahem, that Disney, sort of, hurts families, ha ha, etc)

Goal- To help them recapture their ability to see Disney like children seeing for the first time, and help them see movies in their cultural context.

How- The author starts with humor and a sticky story to get attention, then makes herself credible by giving lots of examples as to why her view is correct.  She is also very moderate in her views, never calling those with different opinions idiots.  She shows change over time, making herself more credible and moderate by showing how any black and white view is wrong in this situation.

Effective-Yes.  She cites some of the most popular and classic disney movies everyone knows by heart, and then introduces the context people might miss.  For example, Snow White was being put out during the Great Depression, so "Whistle While you Work" is more about people's desperation to have a job than female subservience.  And just compare Cinderella to Mulan.  Not just in story line, but in looks, too.  What?  We're saying that you can be a Disney protagonist without blonde hair and blue eyes?  Looks like it.